The primary challenge for advertising agencies is to convince site visitors to work with them. 'Being There' recognized that standard agency websites often fall short of truly introducing the agency. Traditional agency websites typically offer a glimpse of vision, philosophy, working methods, services, and case studies, but often visitors leave these websites still feeling like they don't really know the agency.
To tackle this, we created a LinkedIn-integrated site to let visitors know the agency through their own connections and acquaintances.
Once you log-in with your Linkedin account, the site figures out from the API, who from your network Being There already has done business with. By then displaying those linked cases together with the people both we and the visitor knows, the site becomes a powerful tool for building trust.
© 2023 Lionell Schuring