Bank of the Philippine Islands (BPI), a beacon of financial excellence, had a vision: "Building a better Philippines—one family, one community at a time." This noble aspiration necessitated a profound transformation of its digital banking services. BPI's challenge was not only to stay relevant in a fast-evolving digital landscape but also to use digital innovation as a vehicle to empower and uplift Filipino families and communities.
Rapid MVP launch
We initiated our journey by swiftly developing and launching a Minimum Viable Product (MVP). This was the first step in laying the foundation for BPI's digital transformation.
Scaling up the platform
Over the ensuing years, our combined efforts were focused on scaling up BPI's digital platform. Our mission was to optimize user experiences, broaden BPI's digital reach, and serve over 5 million customers. By achieving this, BPI could make a more profound impact on Filipino families and communities.
BPI Brand Playbook
Comprehensive Platform and Brand Redesign
In a pivotal move, we executed a comprehensive platform and brand redesign, involving over 1000 screens across web, iOS, and Android. This redesign was more than just aesthetics; it aimed to enhance the banking experience and contribute to the fulfillment of BPI's vision—a better Philippines.
Advanced Design System Implementation
To ensure design consistency and efficiency, we introduced an advanced design system at BPI. This framework, with its UI components, design patterns, typography, color palettes, extensive documentation, and a vast library of icons and illustrations, enabled BPI to work seamlessly across teams. This enhanced collaboration was crucial to realizing the bank's vision.
Paul van Raak
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