Go Fast on a Canal Bike
GoFast! is a rebellious energy drink. So when they asked us to help sample their cans in the centre of Amsterdam, we wanted that to have some balls too. And if there's one thing that could use a bit of energy, it's those slow moving pedal boats that you can rent to explore the beautiful canals.
Concept, Creative Direction, Content Strategy
GoFast Energy Drink
Young & Rubicam
The canals of Amsterdam circle through the entire city center and they're always crowded. It doesn't matter what day it is, you'll always see people working up a sweat trying to move their rented pedal boat in the right direction. Since those people could definitely use an energy drink, we decided to cater them and created a pedal boat with a hidden engine.