![](https://framerusercontent.com/images/mqV5TQyXHAZavSXbtoud5gNXgSQ.webp)
Challenge
Go Fast! Energy Drink is a dynamic brand known for its relentless pursuit of innovation. With the summer season approaching, they were in search of a fresh and attention-grabbing method to sample their product. The challenge was to renew their marketing approach and create a lasting impact on their target audience.
Concept
We engineered a high-speed motorized canal bike that would become the centerpiece of their marketing strategy. This unique vessel allowed Go Fast! to be sampled in a way that was as fast and dynamic as their brand.
Throughout the summer months, the Go Fast! Canal Bike roared through the picturesque canals of Amsterdam, making appearances at high-profile events such as Sail Amsterdam.
![](https://framerusercontent.com/images/Chz8jwX7GxXTMkrFtlMxzEZNlmA.png?scale-down-to=512)
Cannes Lions Festival
Silver - Outdoor
Dutch Creativity Awards
Finalist - PR
Finalist - Outdoor
Team a.o.
Theo Korf
Lionell Schuring
GoFast!
![](https://framerusercontent.com/images/ppjwQysKfdkhECS6lOd3voocbYc.webp)
© 2023 Lionell Schuring