Ila Bank embarked on a mission to cater to the tech-savvy youth of the Middle East, where over 100 million millennials and over 50% of business owners were under the age of 35. The challenge was to create a fully-digital banking solution that would resonate with this demographic, offering holistic financial solutions and aligning products with their lifestyles.
From research to launch
We drove the research and design phase all the way up to Ila Bank's groundbreaking launch—a pioneering digital bank that set fintech benchmarks in the Middle East. Through extensive market research and human-centered design, we introduced features like rapid onboarding, virtual card management, multi-currency accounts, and innovative savings pots.
Full digital onboarding
For the Arab region a big change; a full digital onboarding within minutes with just two forms of ID and a selfie.
Foreign currency accounts
Multiple foreign currencies available in one account is something completely new for Bahrain customers
Instant virtual debit card
Customers are issued a virtual debit card as soon as they onboard for immediate use for online transactions.
Fund the way you want
Also new: flexible funding options including in-app integration with the country's leading payment channel.
Ila Bank achieved remarkable success, surpassing all commercial and business KPIs by 4.5 times within the first year of its digital offering.
The bank's customer-centric approach and tailored experiences contributed to their impressive growth.
The launch of Ila Bank marked Bank ABC's commitment to drive Bahrain's fintech sector, combining technology with a human-centric design to redefine banking.
Transform Awards 2020
Best Visual Identity in Financial Sector
Eye on Innovation award
Seamless Middle East 2020
Digital Banking Experience of the Year
Paul van Raak
© 2023 Lionell Schuring