IRL/URL, a dynamic creative agency immersed in the realms of design, brand, fashion, art, and product, handed us an intriguing challenge: to craft a website that not only reflected their distinct brand and values but also served as a testament to their ability to create provocative brands for their clients.
To help convey the essence of the agency and give a feel of the next gen services that they offer we created an unconventional infinite loop web experience loaded with 3d, cool materials, shaders, and post-processing.
We took the logo apart, reinterpreted it in 3D using different themed cubes in the realm of irl/URL, and built it back together. All while still ensuring to maintain a low file size in order to keep the loading times low and the flow smooth.
Site of the Day
Paul van Raak
Frank van Rooijen
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