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8 o'clock news
Results
2.090.244 video plays (within 5 days)
50.135 app downloads (within 5 days)
#2 most popular app Google Play Store
120.021 ‘biemified’ videos (within 5 days)
But most important; the target group was lighting fireworks from a safe distance without even realizing it.
Dutch Creativity Awards
Finalist - Digital/Social
Finalist - Media
Finalist - Mobile
Esprix
Finalist - Not for Profit
Team a.o.
Rens Quirijnen
Bjorn van den Hout
Frank van Rooijen
Lionell Schuring
Dutch Government
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