Lionell Schuring

Creative Director, Brand Builder, Product Designer & Business Developer

✦ CREATIVE DIRECTOR ✦ BRAND BUILDER ✦ PRODUCT DESIGNER

Great brands are the accumulative of great products, stories and experiences. It's my aim to make those recognisable, sustainable and most of all relevant to people.


Based in Amsterdam, the Netherlands 🇳🇱

GMT +2 hours

Lionell Schuring

Creative Director, Brand Builder,
Product Designer & Team Leader

✦ CREATIVE DIRECTOR ✦ BRAND BUILDER ✦ PRODUCT DESIGNER

Based in Amsterdam,
the Netherlands 🇳🇱

GMT +2 hours

Great brands are the accumulative of great products, stories and experiences. It's my aim to make those memorable, recognisable and most of all relevant to people.


Lionell Schuring

Creative Director, Brand Builder,
Product Designer & Team Leader

✦ CREATIVE DIRECTOR ✦ BRAND BUILDER ✦ PRODUCT DESIGNER

Based in Amsterdam,
the Netherlands 🇳🇱

GMT +2 hours

Great brands are the accumulative of great products, stories and experiences. It's my aim to make those memorable, recognisable and most of all relevant to people.


My expertise lies in coming up with innovative solutions that combine creativity with data, tech and design in a collaborative environment. Throughout my career I’m continuously searching for ways to make brands relevant to people. Combining brand with customer experience, digital innovation with traction and research with gut.

My expertise lies in coming up with innovative solutions that combine creativity with data, tech and design. Throughout my career I’m continuously searching for ways to make brands relevant to people. Combining brand with cx, digital innovation with traction and research with my own gut.

Filter work based on

Career timeline

Transitioning from traditional advertising to activation, digital and now product and CX design has enabled me to bridge the gap between what brands promise and their customers actually experience.

Filter work based on

Career timeline

Transitioning from traditional advertising to activation, digital and now product and CX design has enabled me to bridge the gap between what brands promise and their customers actually experience.

2017 - now

Chief Creative Officer @ Mobiquity

End-to-End Digital Consultancy

Accountable for creative output, talent recruitment, development, coaching, and retention of the design department in EU & MEA region. Driving thought leadership in design thinking and UX design and heavily involved in pre-sales. Collaborating with cross-disciplinary leaders to enhance work quality, manage clients, and contribute hands-on to projects.
Together with MT peers oversee the operations, performance, go-to-market strategies, fostering an exceptional work environment at Mobiquity.

Revitalized creative dept from 4 to 30 members in 3 yrs with 90% retention

Diversified creative scope with UX, UI, Product, Brand,
Content & Marketing

Enabled personal growth through maturity matrix, OKR's and quarterly performance reviews

Co-shaped the branding and marketing strategy
of Mobiquity global

Helped achieve 27% annual growth rate
4 consecutive years as member of the EMEA MT

Supported post- acquisition transition, ensuring talent retention and aligning mutual strengths of both brands

2015 - 2017

Executive Creative Director @ Grey

Advertising & Marketing Agency

Working with the global creative leaders at Grey showed me that brands can even become part of popular culture. Transforming my thinking from campaigns and activations into content, stories, experiences and even new products and services that are relevant to people. Responsible for the creative output and vision of the Amsterdam office, as well as providing strategic and creative leadership to all clients.

Won 17 pitches in 2 years, and contributing as MT member to business objectives,vision, and staff development

Elevating global creative ranking from #64 to #11 of Amsterdam office within the Grey Network

Oversaw creative output for Volvo, P&G, Gillette, Axe, and the Dutch Government as a key role

Actively served on Grey's European Creative Council and Grey's Global Online Creative Council

2013 - 2015

Creative Director @ Being There

Creative Agency

During my time at Being There as a Creative Director, I discovered how brands can activate people by really doing something for them instead of just talking about it. Existing in real life, around real people, my role involved not only envisioning innovative strategies but also orchestrating their seamless integration. Inviting, encouraging, and bringing individuals together, I aimed to create moments where people could naturally bump into, connect, join, and even learn from one another.

Achieved a major win with the Amstel Beer pitch, demonstrating client acquisition and retention proficiency

Introduced 'Eneco's Headwind Championship' with profound audience resonance and long-lasting influence

Spearheaded Netflix's debut in the Netherlands, shaping the digital entertainment scene significantly

Led as ADCN Jury President for Print & Outdoor and as an Integrated Jury member

2006 - 2013

Creative Director @ Y&R

Marketing Communications Agency

During my time at Young & Rubicam, I witnessed the impact of finely-crafted online campaigns and viral videos. An LG online commercial I created amassed 7 million views in just 3 weeks. I helped secure the C1000 pitch, managing TV, digital, and activation campaigns for 3 years, elevated the liquorice brand Klene to earn a golden Effie, won a 3-year Dutch Government tender, and received international accolades for various campaigns, including LG , Go Fast, and the Torture Museum.

Secured a Top-3 Supermarket's business, managing campaigns across TV, digital, and activation for three consecutive years

Won the 3-year Dutch Government tender, crafting influential and lasting behavior-changing campaigns

Catapulted the Klene brand to new heights, earning a prestigious golden Effie award for our campaign

Earned national and international acclaim for standout campaigns, including LG's Smart Thief and more

2001 - 2006

Creative @ Ogilvy

Advertising & Marketing agency

My early years at Ogilvy were pivotal in shaping my ability to distill a brand's essence into impactful TV commercials, print ads, and outdoor campaigns. This period cultivated my conceptual abilities and a deep appreciation for originality and craftsmanship. I contributed to the successful Center Parcs campaign, winning a gold award at the Epica, and excelled twice in the Dutch Young Dogs competition, while creating impactful campaigns for brands including Ford, Dove, Holland Casino, and JVC.

Contributed to securing Center Parcs account, celebrated with a gold award at the Epica Awards

Crafted impactful above the line campaigns for Ford, Dove, Holland Casino, JVC

Nominated for the WPPED Cream award, a prestigious recognition within WPP

Double winner of the Dutch Young Dogs competition, illustrating my innovative and boundary-pushing creativity

© 2023 Lionell Schuring