Philips wanted to enrich the experience of their high-end coffee machines. Together we explored the lives of two types of coffee lovers and looked where we could relief some of their frictions or fulfil any needs they have or didn't even knew they had.
Concept, Innovation, Value Proposition, CX
Based on the available research we created two personas, mapped out what their winning week would look like and what role coffee plays in there.
Through a number of workshops we were able to define where we could create value for these two personas, based on what they expect, desire or could be surprised by. What they are trying to get done and any undesired situations or risks they would like to avoid.
To test our ideas we created all kinds of material from storyboards to prototypes and videos