Potverdorie's Fruit Leather Label
Potverdorie! collects fruit and vegetables from wholesale that doesn't get sold to supermarkets and turns them into delicious jams and chutneys. We told Potverdories’ story – their fight against food wastage – through the design of their product by literally creating their labels from unsold fruits & vegetables.
Strategy, Creative Direction, Design, Content
To create the labels the fruit and vegetables first gets mashed into a pulp. Next the pulp get spread out on a tray and goes into the oven. After a couple of hours beautiful fruit leather patches come out of the oven and with a laser the logo and shape of the labels gets cut out.
Every label is made from the same ingredients as the content of the jar. And another interesting fact: the label has the same life span as the content of the jar. So when the label gets mouldy, you also know you can't eat the jam or chutney anymore.