Can You Keep a Straight Face for FSHD?

Can You Keep a Straight Face for FSHD?

The FSHD Foundation faced a unique challenge—raising awareness and funds for Facioscapulohumeral Muscular Dystrophy (FSHD), a little-known condition. Our task: create a standout campaign amid social media noise, empathizing with FSHD's impact on muscles, and engaging a broad audience.

Case video

We devised an innovative online activation: 'Keeping a Straight Face for FSHD.' We curated hilarious content and created an interactive test to challenge participants to maintain a straight face. They could challenge friends, family, and followers, fostering virality. Participants also had the option to bet donations, directly supporting FSHD research.

Team a.o.
Frank van Rooijen

Lionell Schuring

Stichting FSHD

© 2023 Lionell Schuring