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Designing a Human Centric Bank 

With over 100 million millennials and tech-savvy young people in the Middle East and 50% of business owners under the age of 35, Bank ABC saw the need to give this generation of consumers an easier way to manage their finances. The idea was to create an entirely new, fully-digital banking solution. 


Brand Proposition, Customer Experience, Design & Development






In a complex world, full of twists and turns, it's good to know where you stand.
Know where you are, where you have been, what's next and the best road to take.

We helped ila to design a bank that listen to its customers, by studying their lifestyles and priorities, and offer them an intuitive environment that is completely attuned with their financial needs. Through a clear overview of your finances. Showing you what's safe to spend. Create budgets for you and your family, get instant rewards and many other smart products and services.

Say hello to ila

'ila' is Arabic for the word 'to'. Indicative of the bank's objective to propel its customers from where they are 'to' where they aspire to be.

By developing holistic financial solutions around customer needs and aspirations, and aligning products and services around their lifestyles, we aimed to give customers easier tools to achieve their financial goals.

We started by defining an initial value proposition and enterprise architecture design for delivering the bank. This level of strategy and planning helped everyone uncover any friction in the process so that they could be addressed and accounted for when building the digital bank.

ila Bank_Fatema

Meet Fatema

ila's digital assistant

Research & segmentation


Value proposition

ila Bank_roadmap

Journey mapping




Initial features included

ila Bank Digital Onboarding

Full digital onboarding

For the Arab region a big change; a full digital onboarding within minutes with just two forms of ID and a selfie.

ila Bank Foreign Currency

Foreign currency accounts

Multiple foreign currencies available in one account is something completely new for Bahrain customers

ila Bank Virtual Card

Instant virtual debit card

Customers are issued a virtual debit card as soon as they onboard for immediate use for online transactions.

ila Bank Funding Options

Fund the way you want

Also new: flexible funding options including in-app integration with the country's leading payment channel.

Best Visual
Identity in
Financial Sector

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Transform Awards 2020

Eye on

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Gartner 2020

Digital Banking
of the Year

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Seamless Middle East 2020

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