JVC
CHEAT SHEET
DEALER TIE
Background
JVC’s winter dealer show was typically a quieter affair, with fewer product updates compared to its summer counterpart.
Dealers, expecting business as usual, might have skipped it altogether. But this year was different: JVC had a wave of major new releases to showcase.
The challenge? Convincing dealers that this was the one JVC winter event they couldn’t afford to miss.
WORK
We turned a simple mailing into a wearable cheat sheet.
To ensure dealers showed up and stayed engaged, we sent them a custom-designed JVC tie as part of the event invitation.
Embroidered upside down on the fabric were all the latest product highlights. Allowing dealers to discreetly glance down and refresh their memory during conversations.
Impact
80% increase in dealer show attendance compared to previous winter editions.
Improved product recall, ensuring dealers could effortlessly communicate new releases.
A lasting brand touchpoint, as dealers kept and used the tie long after the event.
