Shining some Sunlight
Every year when summer comes to town, terraces outside bars fill up with people enjoying their beers with rays of sunlight. Especially in the Netherlands where we see a lot of rain, these sunny days are highly cherished. So when Bavaria asked us to think about their summer brand campaign, we pulled out all the stops to help one of their terraces that hardly catches any sunlight.
Concept, Creative Direction, Design, Content
On the Market Square in the city of Eindhoven (The Netherlands), one of the bars that serves Bavaria beer has a terrace outside that hardly catches any sun. Together with the students from the University of Technology situated in the same city, we came up with quite an attention grabbing way to fix this.