When LG introduced the 55-inch OLED TV, the most remarkable feature wasn't the razor-sharp image quality or the great natural colours, but actually something you could hardly see: it was just 0.15 inches thick which made it the thinnest TV in the world. 
 

To claim OLED as a technology LG asked us to create rumour around the introduction just before the international Consumer Electronic Show (CES) would take place. Since a lot of electronic brands use this moment to launch their new products with typical advertising campaigns, we decided to take a different approach.