Painfully Promoting the Amsterdam Torture Museum

Painfully Promoting the Amsterdam Torture Museum

The Torture Museum of Amsterdam, a hidden gem in the city, was struggling to gain visibility among tourists. Located in a quaint alley, it needed a creative advertising strategy to attract visitors and increase foot traffic to its location.

In order to break through the noise and grab the attention of tourists in Amsterdam, we decided to embark on an unconventional and attention-grabbing advertising campaign.

We designed a unique sandwich board with a medieval twist. One with a hole in the center, just like the medieval torture device known as the pillory.

Cannes Lions Festival
Finalist - Outdoor

Dutch Creativity Festival

Finalist - Outdoor

Team a.o.
Theo Korf

Lionell Schuring

Amsterdam Torture Museum

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