APC BANK
NEW CURRENT FOR CURAÇAO
Background
APC Bank wasn’t trying to build just another neobank. They wanted to create a brand that stood for progress on Curaçao. Making daily banking easier, faster and more personal.
The challenge was turning that ambition into a value proposition and branding that felt as human as the island itself.
WORK
We helped APC Bank turn strategy into story and story into brand.
Mapped the financial landscape and user frictions unique to Curaçao.
Led workshops that shaped the bank’s belief: people have been standing in line for too long.
Defined a brand purpose centered on progress, trust and simplicity.
Built a tiered feature roadmap linking proposition to product reality.
Crafted the first brand identity. Warm, fluid and unmistakably island.
Visualized the “first mile” digital experience through onboarding mockups and flows.
Impact
The project turned APC’s ambition into a roadmap for reality. Aligning teams, partners and product decisions around a single, human brand story. That foundation now drives the rollout of Curaçao’s first digital-first bank.
