MOBIQUITY
TRACTION IN INNOVATION
Background
Launching new digital products can be chaotic: too many ideas, too little structure and too much risk.
Mobiquity had already built hundreds of products for clients across industries, but we needed a way to capture that experience in a repeatable framework. One that would help clients innovate faster, safer and more successfully.
That’s why we developed the Digital Traction Model: a human-centered, outcome-driven approach to turning ideas into scalable digital products.
WORK
Together with strategy, design and engineering leads, we shaped the Digital Traction proposition as both a methodology and a go-to-market offering.
It connected Mobiquity’s full expertise, (from research and ideation to build, launch, and post-launch growth) into one clear story clients could understand and buy into.
Defined the five gears of product evolution, from problem fit to market fit and scale.
Mapped key deliverables (from lo-fi prototypes to maximum loveable products).
Designed the visual framework that made a complex lifecycle instantly understandable.
Translated it into client-facing materials for sales and marketing, including decks, workshops, and the Digital Products brochure.
Embedded it into client engagements as a shared language between business, design, and engineering teams.
The result was a methodology that not only guided how we worked, but how we sold our expertise.
Impact
Adopted across Mobiquity’s global teams as the foundation for business development and delivery.
Helped clients accelerate product launches by up to 3×, with clearer focus and reduced risk.
Enabled the sales team to win complex transformation deals by visualizing the path from idea to impact.
Strengthened Mobiquity’s position as a trusted partner in digital product innovation.
