At Mobiquity I'm able to close the gap between what brands promise and what people actually experience. Developing value propositions from strategy to concept to building and continuously expanding them. As head of the creative department I'm responsible for the creative output, talent recruitment, development, coaching, training and retention. Partnering closely with key leaders from other disciplines to keep elevating the quality of our work, managing client relationships and being hands-on in projects. Together with my fellow MT members responsible for managing our operations, supervising our performance against agreed targets, developing our go-to-market strategies and making Mobiquity an awesome place to work for everyone. 

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Highlights​

• rebuild the creative department from 4 to 24 member in the first three years

• with an average annual retention rate of 93%

• broadened creative service offerings with visual, UX strategy, motion and content design

• professionalized the creative department by introducing instruments like the career framework, OKR's, quarterly performance reviews and way of working

• developed Digital Traction; Mobiquity's innovation proposition

• drove multiple value proposition programs for global brands

• helped define Mobiquity's global branding and initiated its marketing strategy

• got the company through Covid-19 without any lay offs

• helped realise an average annual growth of 27% (2017-2021)

Working with the global creative leaders at Grey showed me that brands can even become part of popular culture. Transforming my thinking from campaigns and activations into content, stories, experiences and even new products and services that are relevant to people. Responsible for the agency’s creative output and vision as well as providing strategic and creative leadership to clients such as Volvo, P&G, Gillette, Axe, Nationale Nederlanden, Dutch Government, IGLO, Eurojackpot, Eli Lilly, MSD, FSHD & Bottel

Highlights

• 17 Pitch wins in 2 years

• #2 Turnaround Agency of the Year GREY’s Global network

• Improved GREY Amsterdam’s Global GREY Creative Ranking from 64 to 11

• Part of MT, responsible for business objectives, vision, staff, processes & product

• Initiated Camp Grey; a summer program for Young Creatives
  to attract new talent

• Member of the GREY European Creative Council

During my time at Being There I discovered how brands can activate people by really doing something for them instead of just talking about it. Existing in real life, around real people. Inviting, encouraging and bringing them together so you’re able to bump into them, make contact, join and even learn from them.

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Highlights

• Winning the Amstel Beer pitch

• Creating 'NK Tegenwindfietsen' for Eneco

• Introducing Netflix to the Netherlands

• Repositioning NPO Radio 2

• ADCN Jury president for Print & Outdoor and member of the Integrated Jury

• Awarded at the Dutch ADCN for NPO Radio2 and Eneco's 'NK Tegenwindfietsen'